LOGO SHAPE

The shape was inspired by the big screen, the rectangular outline and font symbolise this. The directors liked how the rectangular shape was manipulated to adjust the appearance of the logo; from standard screen (16:9) to wide and narrow (widescreen) and square (1:1), representing the different aspect ratios for big screens. The main logo ended up being the narrow rectangle, but with the two additional variations for other use.

There were three logo concepts presented, with the final one chosen to represent the company.