AimVisia - DeCantillon Films

DECANTILLON FILMS

DIGITAL ASSETS

DeCantillon Films already has a few films on their account. With their new Upon The Edge feature they wanted to reach even higher, so they asked for our input on the 'visual flavours'. We created branding and assets for the film, and improved the company visuals too.

LOGO SHAPE

The logo for the feature film was composed to portrays vulnerability of a moment. The letter spacing and layout was to symbolise how any situation can suddenly fall apart.

COLOUR SCHEME

The colours are inspired by theatre colour palettes as this is where the film is set.

COVID-19 GRAPHICS

Before promoting the movie, DeCantillon Films wanted to focus on the fact that it was shot during the COVID-19 pandemic. The idea with the graphics was to introduce the crew in the form of custom caution signs that were designed adequately to symbolise a particular member of the crew.

IDEA process

There were a few versions for the film logo pitched to discuss which symbolism the company wanted to choose; a possibility for a moment to crumble, the shakiness of a moment in a sudden situation, or dimension of a moment.

IDENT

During post-production, DeCantillon Films changed their logo and needed an ident. AimVisia applied motion to the new identity in a slow and progressive style but with an impactful finish. The directors liked the progressive build up as it matches the 'rise together' ethos of the company.

SOCIAL MEDIA GRAPHICS

While the film was in post-production, Christmas was approaching and their social media needed some attention. We created an advent calendar for the posts to introduce the crew in the following way.