ICONS DESIGN

PiJuice is a sub-brand of Pi Supply, so the design had to connect back to the parent brand and its other sub-brands, such as Justboom. At the same time, it had to be distinguished enough to represent PiJuice at a glance. This was achieved through the on-brand colour composition.

IDENTITY DESIGN

PiJuice already had an identity that was promoting the business, though it needed an update with a modern twist. The old busy illustrative design was removed and the new look is now clean, making the important content stand out more. The layout in which the new triangular shapes are composed draws attention to the product. The illustrative components were adjusted to match the new design, with the aim to be used only when and where it would be beneficial.